1. IDENTIFY YOUR REASONS
As a first and often overlooked step, ask yourself why you want to own your own business. Check the reasons that apply to you.
- Freedom from the 9-5 daily work routine
- Being your own boss
- Doing what you want when you want to do it
- Improving your standard of living
- Boredom with your present job
- Having a product or service for which you feel there is a demand
Analysis:
Some reasons are better than others, none are wrong; however, be aware that there are tradeoffs. For example, you can escape the 9-5 daily routine, but you may replace it with a 6 a.m. to 8 p.m.
A SELF-ANALYSIS of personal characterisitcs
- Are you a leader?
- Do you like to make your own decisions?
- Do others turn to you for help in making decisions?
- Do you enjoy competition?
- Do you have will power and self discipline?
- Do you plan ahead?
- Do you like people?
- o you get along well with others?
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